Hilti is based in the very lovely but tiny principality of Lichtenstein though, like other manufacturers, they also manufacture in the Far East. The quality of Hilti tools is in a different league to many others and this is reflected in their relatively high price. They are commonly found on larger construction sites and civil engineering projects where reliability is the key requirement. They have good fleet deals and a pick up and delivery service for repairs so the big companies love that level of service. We have seen Hilti power tools in excess of 20 years old, still going strong so the cost in life of the tools may well be lower than many other brands. You just need to make the initial investment. Hilti have their own power tool and fixings centres dotted around the country but they also have sales staff visiting building sites so you can get a bit of hands on before you buy. This also cuts out the wholesaler and re-seller giving them a better margin.
We have visited the Lichtenstein factory and seen that every single one of their tools is run up and tested on the bench before it leaves the building. This costs money to do but it means that they can pick up any discrepancies in the readouts rather than using the end user as the quality control and they also avoid a lot of warranty claims.