This giant electronics company used to be the No1 power tool brand in Japan until Makita stole their crown but they are still a hell of a lot bigger in the Far East than they are in the U.K.
Panasonic has some very high quality tools and people seem to love them but in this neck of the woods they don’t push their products anywhere near as much as some of the high profile brands.
The fact that they are primarily an electronics company means that they tend to come at the products from that angle and some of their features may seem a bit gimmicky.
However their motor protection circuitry and beefed up wiring harnesses in their cordless drills are features with real benefits, as is the moisture and dust protection. Built to last we would say.