DeWalt rose out of Black and Decker professional (previously Elu) to create a brand identity for the trade range that was no longer hampered by the DIY image of their parent company.

When it came to establishing that brand  they went for it in a very big way with years of  high profile marketing activity and a huge demonstrator fleet that got their tools out there onto sites and into the hands of end users. They painted Britain yellow and it worked spectacularly.  The company is now part owned by Stanley  and has scaled back its marketing  hoping that the momentum will carry them through. A unique marketing proposition is their 30 day money back guarantee which allows purchasers to buy a power  tool and return it within 30 days for a full refund, no questions asked.

Why this hasn’t put tool hire companies out of business is a mystery. If you can buy a power tool, use it for 29 days and then send it back why would anyone hire one?  Maybe we all have a much more developed sense of fair play than is acknowledged.

We consider De-Walt’s wood working machines to be among their  best  products. You see their mitre saws all over the place and rarely hear a bad word against them.


Dewalt extends XR 18v brushless drill and impact range

Research by DeWALT  has shown that modern tradesmen and building contractors undertaking repetitive drilling and fastening work, require tools that offer reliable and powerful performance, a compact design, and ease of control. DeWALT has therefore expanded its XR 18V Lithium-Ion Brushless portfolio with the introduction of the DCD791 Drill Driver, DCD796 Hammer Drill Driver and DCF887 Impact Driver. Improved power …

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Dewalt adds visibility and power to self-levelling laser line-up

Dewalt has combined its power tool battery and laser technology know-how and added a 10.8V red and green beam self-levelling cross-line and 360° line lasers to its portfolio. The DCE088D1G and DCE089D1G are the first models in the DEWALT range to feature a green diode. Industry trends have shown that green lasers are the future for applications in construction, specifically …

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Product review: DeWalt DCS331M2 cordless jigsaw

There are two kinds of product tests that I carry out for Skill Builder, explains Roger Bisby. The first is to take a brand new tool out of the box and give my immediate impressions by taking it out on site and hopefully letting a few of my fellow workers give it a go to get their opinions. This has …

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How to: Use a diamond core drill to make holes for soil pipes and boiler flues

Roger gives a few tips on using diamond cores to make holes for soil pipes and boiler flues including information on how to get the most our of your diamond core bit.

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