All rates on our Advertising Rate Card cover organic publication on Skill Builder’s own channels only. Copyright in all content we produce remains with Skill Builder.
If you’d like to amplify, re-use, or license that content — or secure category exclusivity — the options below apply. These are quoted as a percentage of the relevant content fee, so they scale fairly with the size of the collaboration.
Paid Amplification (Whitelisting / Adcode)
Running paid ads through Skill Builder’s handles — TikTok Spark Ads, Meta partnership ads (allowlisting), or YouTube paid promotion of our content — uses our name, face, and audience trust at a scale far beyond organic reach, and is priced separately from content creation.
| Duration | Fee (added to content fee) |
|---|---|
| 30 days | +50% |
| 60 days | +80% |
| 90 days | +100% |
| 6 months | +150% |
| 12 months | +250% |
- Applies per platform amplified.
- Ad spend, targeting, and campaign management are the brand’s responsibility.
- We retain approval over which pieces of content are amplified.
- Extensions can be agreed at any time at the rates above, pro-rated from the original end date.
Licensing Content for Your Own Channels
Re-publishing Skill Builder content organically on your brand’s website, social channels, email, or point of sale:
| Term | Fee (added to content fee) |
|---|---|
| 90 days | +25% |
| 12 months | +50% |
| Perpetual (organic use only) | +100% |
Licensed use must credit Skill Builder and may not be edited in ways that change the meaning of the content. Use in paid media falls under Paid Amplification above, not this section.
Raw Footage
Unedited rushes from a shoot are available at +100% of the content fee, licensed for internal use and organic publication. Paid media use of raw footage is quoted on request.
Category Exclusivity
By default, Skill Builder works with multiple brands, including competitors, and our editorial independence is central to why our audience trusts our content. Exclusivity is therefore priced deliberately, because it costs us future work:
| Scope | Fee per month of exclusivity |
|---|---|
| Narrow (a single product category, e.g. laser measures) | +25% of content fee |
| Broad (a product family, e.g. all measuring tools) | +50% of content fee |
Exclusivity applies to new sponsored collaborations only — it does not remove or restrict existing content, and it never restricts our editorial (non-sponsored) coverage of any product.
What’s Never for Sale
To be clear about what no fee can buy:
- Our editorial opinion. Sponsored content is clearly disclosed, and we only make claims a product supports in our own testing.
- Removal or editing of existing editorial content.
- Guaranteed outcomes, views, or sales figures.
Worked Example
A brand commissions an original TikTok video and Instagram Reel (content fee £X per platform) and wants a 90-day adcode on both:
- Content: £X × 2 platforms
- Paid amplification, 90 days: +100% per platform
- Total: 4 × £X
For a quote, contact us with your brief, platforms, territories, and campaign duration.
