FMB launches TV advert

The Federation of Master Builders has launched a TV advert using its members to promote Master Builders as the ‘go to’ professionals in the industry.

The FMB advert is being aired on a variety of channels including Sky News, ITVBe, Home, & More 4 and is being accompanied by radio and online advertising to encourage homeowners to ask for a Master Builder.

The advertising campaign comes in the face of growing competition from online recommendation sites which are now a popular reference point for homeowners looking for tradespeople for building projects.

While concerns have been raised over the practices used by some online review sites in the past, including suggestions that fake reviews were being published while negative reviews weren’t being published at all Checkatrade and Trustatrader committed to improve their practices earlier this year to give people a more complete picture when making buying decisions.

The Trust Mark remains the only Government-backed scheme for vetting tradespeople. Trust Mark is a not-for-profit organisation, where tradespeople sign up to a strict code of conduct before they are allowed to use the TrustMark logo. All FMB members are eligible to become part of Trust Mark.

Skill Builder is still waiting for news of a scheme that vets customers : )