All rates on our Advertising Rate Card cover organic publication on Skill Builder’s own channels only. Copyright in all content we produce remains with Skill Builder. All fees are plus VAT.
Linking to, embedding or natively sharing our published posts (a Facebook share or a repost that keeps our original post intact) is always free. Re-uploading our content to your own accounts counts as licensing and is covered below.
If you’d like to amplify, re-use or license that content, or secure category exclusivity, the options below apply. Each is quoted as a percentage of the content fee for the piece being used, so it scales fairly with the size of the collaboration.
Paid Amplification on Our Handles (Whitelisting / Adcode)
Running paid ads through Skill Builder’s own handles, such as TikTok Spark Ads, Meta partnership ads (allowlisting) or YouTube paid promotion of our content, puts our name, face and audience trust in front of people at a scale far beyond organic reach. It’s priced separately from content creation.
| Duration | Fee (added to content fee) |
|---|---|
| 30 days | +50% |
| 60 days | +80% |
| 90 days | +100% |
| 6 months | +150% |
| 12 months | +250% |
- Applies per platform amplified.
- Ad spend, targeting and campaign management are the brand’s responsibility.
- We retain approval over which pieces of content are amplified.
- Extensions can be agreed at any time and are charged at the difference between tiers. For example, extending a 30-day campaign to 90 days costs a further 50%.
Paid Usage on Your Own Handles
Running Skill Builder content as ads from your brand’s own accounts, where our handle isn’t attached to the ad:
| Duration | Fee (added to content fee) |
|---|---|
| 30 days | +30% |
| 60 days | +50% |
| 90 days | +60% |
| 6 months | +90% |
| 12 months | +150% |
- Applies per platform the ads run on.
- Edits are allowed as long as they don’t change the meaning of the content, and we approve the final ad cuts before they run.
- Extensions are charged at the difference between tiers, as above.
Licensing Content for Your Own Channels
Re-publishing Skill Builder content organically on your brand’s website, social channels, email or point of sale:
| Term | Fee (added to content fee) |
|---|---|
| 90 days | +25% |
| 12 months | +50% |
| Perpetual (organic use only) | +100% |
Licensed content must credit Skill Builder. You can edit it, for example trimming, reformatting or adding captions, as long as the edits don’t change its meaning. Use in paid media falls under the two paid sections above, not this one.
Raw Footage
Unedited rushes from a shoot are available at +100% of the content fee, licensed for 12 months for internal use and organic publication, with credit to Skill Builder. Longer terms and paid media use of raw footage are quoted on request.
Category Exclusivity
By default, Skill Builder works with multiple brands, including competitors, and our editorial independence is central to why our audience trusts our content. Exclusivity is therefore priced deliberately, because it costs us future work:
| Scope | Fee per month of exclusivity |
|---|---|
| Narrow (a single product category, e.g. laser measures) | +25% of content fee |
| Broad (a product family, e.g. all measuring tools) | +50% of content fee |
Exclusivity applies to new sponsored collaborations only. It doesn’t remove or restrict existing content, and it never restricts our editorial (non-sponsored) coverage of any product.
What’s Never for Sale
To be clear about what no fee can buy:
- Our editorial opinion. Sponsored content is clearly disclosed, and we only make claims a product supports in our own testing.
- Removal or editing of existing editorial content.
- Takedown of sponsored content. It stays published for a minimum of 12 months.
- Guaranteed outcomes, views or sales figures.
Worked Example
A brand commissions an original TikTok video (content fee £X) and an Instagram Reel (content fee £Y), and wants a 90-day adcode on both:
- Content: £X + £Y
- Paid amplification on our handles, 90 days: +100% of each, so a further £X + £Y
- Total: 2 × (£X + £Y), plus VAT
For a quote, contact us with your brief, platforms, territories and campaign duration.
