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Flexible Flooring: The Foundation of Future Office Design

COVID-19 has proven that, for the most part, people can work fairly effectively from home. Yet far from spelling the end of the office, it will instead permanently alter our perceptions of how we use it and what purpose it serves. Those are the thoughts of IOBAC Ltd CEO, Paul Woolvine who we caught up with recently. He believes that a shift toward a more flexible, agile office has been a long-time coming and only accelerated due to the global pandemic. In his words, “now is a time of opportunity for the built environment; a time to rethink the offices we want in society; and a time to opt for inherently more flexible solutions.”

We’ve adapted, so will our workspaces

The combination of an increasing adeptness at working from home, a growing trend toward more agile, flexible workspaces, and the COVID-19 pandemic all points to one question: will the office ever be the same again?

It’s clear that the workplace will have to adapt quickly in the short to medium term to deliver a safe environment that staff can trust as they return to the office. While in the longer term, the demand for better quality physical environments and experiences will increase. Rather than a death-knell for the office, Paul sees this as an opportunity for change, with flexibility sitting at the heart of an evolution of our built environment.

“I don’t believe that home working will replace office-based working permanently,” says Paul. “After all, we’re social beings and while, yes, most people work to earn money, we also work because we enjoy coming together to create ideas and solve problems.”

A US study found that only 12% of workers want to work from home full-time[1] and research published by Vodafone recently seems to demonstrate just how much we value time spent in the office. 40% of those surveyed claimed they miss office jokes and light-hearted chat while working from home. Over one third (35%) said they miss having the company that colleagues bring and bouncing ideas off one another. 22% miss the motivating “office buzz” while 17% miss the grown-up conversation and learning from others.

“We would, however, be naïve to think that we can maintain the status quo when it comes to what purpose our offices serve,” continues Paul. “The pandemic and people’s increasing expectations simply won’t allow it – and rightly so. Office buildings that allow for greater flexibility will be the winners and making offices based more around community than control a key ingredient for success.”

Paul is quick to point out, however, that this trend has been gathering pace over the last several years. “It would be wrong to say that the pandemic has solely brought about these changes. Office design has been moving toward greater flexibility for some time now. The pandemic has only highlighted the reasons for this shift and probably accelerated its roll-out.”

So, what will that mean in practical terms? “I don’t think, as some people have suggested, that we’ll return to 80s-style cubicles. That would be a real regression. Instead, desks in rows may well be replaced by spaces for collaborative working and culture building, such as areas for training, induction, collaborative work, social events, networking, and conferences. Moving forward, these are surely the sorts of activities that will suit offices best. Offices spaces will also become more varied with more spaces to meet, eat, exercise, and unwind.”

And how will flooring help to facilitate this step-change? “Aesthetics always has and always will be a key driver and a range of different top-coverings and patterns to stylishly segregate these different spaces will be vital to achieving that. Business may have a space for relaxing and refreshments, meeting spaces, desks, and quiet spaces all on the same floor. Each of these separate spaces will need its own look and feel and use materials suited to its purpose. Flooring is, of course, a key part of that. A meeting space may need carpet tiles, the social area a timber finish, and the co-working space LVT, for example. It can sometimes be tricky to fit these different flooring materials together seamlessly using traditional installation techniques.

This is where modular flooring and IOBAC’s solutions come in, as Paul explains. “There’s no doubt in my mind that modular flooring is the modern, sustainable way forward for office design. Take our MagTabs. They’re clever little magnetically receptive squares onto which you can affix a whole range of top coverings, from carpet tiles and LVT to ceramic or timber. There’s three core benefits to this technology. Firstly, install time is significantly reduced and there’s no harmful adhesives required, which is a big tick for the environment and business owners’ bottom line. Secondly, repair and maintenance is made easier and cheaper because you can simply peel up an individual floor tile or small section of flooring and repair or replace. And lastly, if you feel like a change or a larger scale re-fit, then you can quickly and easily move flooring around.

“There’s no adhesive; you don’t get stuck with glue and there’s no harmful residue left over. Simply peel the flooring up and re-use or recycle – there’s no contaminated flooring to send to landfill. The base layer that’s left behind is also left completely uncontaminated meaning it’s safe and ready for flooring to be installed right away.

“Let me paint a picture for you. You have a floor of an office building with, say, four different coverings and you want to rebrand the space. Or perhaps for practical reasons it needs to change. Whatever it is, imagine being able to simply peel up those floor coverings like fridge magnets and swap them around. Or, if you’ve got a patterned floor, being able to move individual pieces around to redesign it. And imagine being able to do that in a day, or overnight, without any harmful residue. Just by doing this you can make individual sections of flooring and whole rooms and office floors look brand-new and completely different.”

It’s this flexibility and capability to transform office spaces quickly, inexpensively, and sustainably, that Paul believes is the future of office design. But in the immediate term, he also sees flooring playing an important role in keeping people safe in the office.

Safety above all else

“It’s understandably a tricky time for architects, designers, and property managers,” Paul says. “Aspects of office design will undoubtedly have to change to keep people safe, but in a challenging economic climate, many companies may not have the capital to make wholesale changes or buy more space. So, the solution may lie in reinventing; making shrewd changes to existing office space with smart, flexible solutions that can be quickly implemented for the short to mid-term but are also future-proofed.

“There’s likely to be a whole raft of different safety procedures and protocols implemented by businesses all over the world, and they’ll need to get that message across to their employees clearly. Now, we’re obviously well-versed at keeping a keen eye on road markings. It’s also no secret that we spend a huge amount of our day (3 hours, 53 minutes a day, on average) looking down at our phones, often while walking from one place to another.[3] It’s why some cities around the world have adopted pavement lights to catch the attention of smartphone users. Floors and what we put on them will undoubtedly have a crucial role to play in keeping people safe.

“We’ve already seen two-metre distance and one-way markings on the floor used to good effect in supermarkets and public spaces, including offices. But we’ll need to go further in some places and perhaps act more subtly in others. Take commercial office spaces, museums, and libraries as an example. The messaging won’t necessarily detract from the experience of the space, but people will still need to feel safe and comfortable. Colour-coding, one-way hallways, footfall traffic systems, sanitation stations and reminders to wash hands and keep a safe distance (to name just a few) are all things that will need to be clearly signposted. Some may consider floor tape, but this is unlikely to be robust enough to withstand constant footfall. It can also look pretty scruffy. Demarcation that’s integrated into the flooring itself is the safest and most coherent option. It’s also the most aesthetically pleasing and can include company logos and be designed in-line with brand guidelines. What’s more, when that flooring is magnetic a whole host of flooring coverings (LVT, carpet, timber, ceramic etc.) can simply be peeled up and moved.”

Flexibility is key

Whatever happens in the months ahead, it seems certain that how and where we work will change. And if we’re honest about the shortcomings of previous office environments and embrace innovative solutions like those presented by Paul and IOBAC, then they’ll change for the better. Offices can emerge from this period as safe, stylish, and cost-effective places; places as flexible as the workforces that use them.

Download IOBAC’s whitepaper, developed in partnership with Loughton Contracts, on the need for flexible flooring in the modern workplace here: https://iobac.com/flexible-flooring

Makita Expands LXT Range With Two New Band Saws

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Makita has expanded its LXT Range of cordless tools with the launch of the DPB183Z and DPB184Z Brushless Portable Band Saws.

The DPB183Z and DPB184Z offer the high-power and flexibility needed to tackle a wide range of metal-cutting tasks and are ideal for professional tradespeople working across sectors such as electrical, plumbing and metal fabrication.

LXT Range

The compact and lightweight design of the DPB183Z and DPB184Z (the DPB183Z weighs just 3.3kg and the DPB184Z weighs 3.6kg) makes them easy to manoeuvre around tight working spaces. Angled specifically for comfort, the DPB183Z and DPB184Z’s ergonomic handle design has been engineered to ensure ease of use in both horizontal and vertical operation, making these machines incredibly versatile. For stable and secure cutting, both machines include durable, lightweight aluminium housings, with an optional grip handle for even greater control.

Makita DPB184

The DPB183Z and DPB184Z benefit from Makita’s variable speed control, which allows operators to select the ideal cutting speed for each application simply by adjusting the dial. Constant speed control also provides stable and secure cutting, as the blade speed is maintained.

The twin LED job light with pre-glow function aids operators to accurately position the blade on the cutting line, for a straight, accurate cut. This is also ensured by the adjustable blade tracking, that can be repositioned simply by turning the screw located on the tools’ housing with the hex wrench provided.

Makita DPB183

Matt Chilton, Product Manager – Tools at Makita explains more: “The DPB183Z and DPB184Z both benefit from Makita’s brushless motor. With no carbon brushes in the motor causing friction, wear and tear is minimised. And, as no energy is lost through heat production, the DPB183Z and DPB184Z can continue to work for longer, maximising on-site productivity. Operators can also select blade speeds of 0 – 3.2 m/s, meaning cutting is fast and efficient.”

The DPB183Z can cut round pipe up to Ø66mm and square pipe up to 66x66mm, and the DPB184Z can cut round pipe up to Ø51mm and square pipe up to 51x51mm. The adjustable stopper plate means that both models can safely cut various sized materials and can easily cut close to walls and ceilings.

To find out more about Makita and its range of cordless machines please visit: www.makitauk.com

Bespoke Kitchen Furniture + LEGRABOX ~ Capel #26

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Robin is making real progress on the bespoke kitchen now and is assembling the cupboard doors and drawers.

LEGRABOX drawer by Blum: https://www.blum.com

Wood products by EGGER: https://www.egger.com

Cutting by Cutwrights: https://www.cutwrights.com

Don’t Break That Ceramic Belfast Sink! – KB#11

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Roger catches up with James and Ian in his first visit after the lockdown and watches him punch a hole in a Rangemaster Belfast sink.

Our thanks go to James King for letting Roger film this extension project series. The Supreme Finishing Company can be contacted by following the link below.

https://thesupremefinishingcompany.co.uk

#KingBuild #ExtensionBuilding #Rangemaster

Pro Kitchen Fitting Trade Tips with Robin – Capel #25

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Robin is fitting the beautiful kitchen at The Capel Build and he has quite a few trade secrets and tips and tricks to share with you. We’ll probably spread the kitchen phase over three episodes seeing as we have so much material on this subject, we hope you like it!

Kitchen Fitting choices

Robin considered kitchen fitting using Wren Kitchens and Howdens but he just can’t resist a trip to Cutwrights for a bespoke solution.

Claim a Free Battery with Makita’s Latest Promotion

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To celebrate the launch of its new XGT 40V Max battery platform, leading power tool manufacturer, Makita UK, is offering professionals the opportunity to claim a FREE 40V battery (2.5Ah) with selected XGT product purchases via a brand new redemption scheme.

The battery promotion entitles end users to claim a free 40V 2.5Ah lithium-ion battery with purchases of selected products within Makita’s new cordless 40V XGT range. The selected products must include the suffix ‘GD101’, ‘GD102’, or ‘GD103’ and be purchased before the 30th September 2020.

The promotion offers customers a cost-effective way to expand their capabilities with XGT, as a genuine solution for high demand, industrial applications with a simple claim process.

Makita_XGT_3_191E07-8

Once a qualifying XGT ‘GD101’, ‘GD102’, or ‘GD103’ product has been purchased within the promotional period from an authorised Makita dealer, the end user customer needs to register their claim within 28 days of purchase, via a dedicated microsite by submitting their details and proof of purchase. On successful application, customers will receive their free gift after 30 days. Claims must be submitted between 1st July and within 28 days of the offer closing on the 30th September 2020.

Kevin Brannigan, Marketing Manager at Makita UK, said: “We are delighted to release a new redemption scheme that celebrates the launch of our new XGT 40V Max battery system. XGT machines offer the same high power associated with corded and petrol machines, but with the increased flexibility of cordless, making XGT the ideal solution for high demand applications.

“We are pleased to offer a cost-effective gateway into our new 40V XGT system so that professionals can enjoy more flexibility with equipment that is durable, reliable and perfect for the job.”

For more information on the promotion, a full list of qualifying products and terms and conditions, visit www.makitauk.com/redemption.

How to Stop Condensation in Your Loft Space

Condensation is one of the most common issues faced by British homeowners. It’s estimated that at least 1 in 5 UK homes suffers from excess condensation, often in the loft space. There are many reasons for this which we’ll discuss further below, but one of the most common causes includes the measures we take to make our homes more energy efficient. Thanks to innovations such as double or triple glazing, cavity wall insulation and so on, your home effectively becomes “sealed up” and cannot breathe as effectively.

Stop Condensation

Condensation and excess moisture can build up at any time of the year, although it is most common in the Autumn and Winter. The first tell-tale signs of condensation in your loft space include patches of damp, moisture on the insides of windows or unsightly black spots on your walls. In more advanced cases you may also find mould spores developing on linens or other items stored in your loft. If you notice any of these issues, it’s important to tackle them early. Damp and mould present significant risks to health, and when left unchecked, excess moisture can begin to rot away at the timber battens in your roof.

Fortunately, if the right steps are taken in a timely manner, condensation in your loft space can be reversed and these potential issues will be prevented. The first step however is to investigate the underlying causes behind the problem in your home. Only then will you be able to set an effective plan to tackle the issue in motion.

So How Do I Cure Condensation in My Loft?

To fix the condensation issues you may be experiencing, it’s important to understand why condensation occurs. Condensation is a natural phenomenon that occurs when warm, humid air comes into contact with a cold surface. The warm air is unable to retain the moisture it’s carrying and releases tiny droplets of water against the surface.

Condensation isn’t usually an issue. However, if your home is experiencing serious condensation build-up, particularly in the loft space, it can lead to both serious health problems and structural damage. As most homeowners only go up into their attic a few times per year, issues with condensation in the loft space often build up for a long time before being noticed. When you do spot these issues however, it’s vital to get on top of them as soon as possible before they become a serious dilemma.

What Causes Condensation in the Loft Space?

As with even benign condensation, it occurs in your loft space when excess moisture in the air is unable to escape due to inadequate ventilation. There are many reasons why this could be happening in your home.

Loft Insulation

Condensation is a common side effect of installing modern loft installation. Loft insulation has many benefits: increased energy efficiency, reduced utility bills and a more comfortable environment within the home. These advantages are well-documented and can even add value to your property as well as saving on annual energy costs.

However, effective loft insulation will also restrict your home’s ventilation and ability to “breathe”. Your home will be cosier and nicer to live in, but the loft space will become colder, which in turn attracts the warm air from below. When this warm air rises and meets the cold surfaces on the inside of your roof, it will form condensation.

We’ll talk more about ways to fight condensation in your loft space later in this article. However, with regards to loft insulation, one of the best things you can do is install natural insulation made of sheep’s wool. This eco-friendly form of insulation is hygroscopic, which means it’s able to absorb and wick away moisture incredibly effectively, tackling condensation before it becomes an issue.

Over-Filling the Loft Space

Another common cause of condensation is poor ventilation caused by overcrowding your loft space with possessions. Many older properties may only have a few tile vents or no ventilation at all, which means boxes could potentially be obstructing these vents, greatly impacting airflow. More modern roof designs use continuous eave and ridge ventilation, however using the loft as a storage area still isn’t recommended. According to the National House Building Council, “The roof space isn’t intended to be a storage area, so if you do put items up there you could restrict the air flow. The stored items may also become damaged by the condensation.”

Hot Water Tanks in the Loft

Many homes in Britain have their hot water tanks in the loft space. While these aren’t usually an issue, it is worth checking that yours is in good order. If the lid has come off or isn’t properly sealed then the steam it releases will inevitably form condensation and lead to more serious problems. It’s worth checking your hot water tanks annually, particularly just before the colder months when condensation can be an even greater issue.

Uninsulated or Poorly Fitted Loft Hatches

If your loft hatch wasn’t fitted properly or is poorly insulated, then the warm, humid air from below will be able to penetrate the loft space. If your loft space has ventilation issues, this makes it the perfect environment for condensation to form. Once this air builds up, rises and hits the cold inner surface of your roof such as slates or the membrane, it will condensate and form pools. This excess moisture will then lead to damp, mould, and rot.

Day-to-Day Life

Many of life’s daily activities can contribute to condensation by increasing the amount of warm, moisture-filled air in the home. In fact, studies show that an average four person household can release as much as 14 litres of water vapour into the air every day. This can be due to showering or bathing without using an extractor fan or opening the window, as well as cooking, washing up or boiling water without ventilation. Another common cause is air drying wet clothes inside. As the clothes dry the moisture escapes into the air, and if there’s no ventilation it will only rise upwards towards your loft.

How to Avoid Condensation in Your Loft?

Now that you’ve learned about many of the most common causes of excess moisture and condensation in the home, it’s time to learn the steps you can take to reduce the risk of your home developing a serious problem.

Insulation

Often the root cause of condensation in your loft space is down to an imbalance between your home’s levels of insulation and ventilation. Many older properties have minimal or even no loft ventilation as they are so poorly insulated that there’s no need to ventilate the loft. Therefore, as we improve insulation in our homes it’s vital to bring ventilation up to par to be able to cope with the increase in warm air inside the property.

Cooking and Bathing

Installing extractor fans in your kitchen and bathroom, as well as keeping windows open is a simple way to reduce the amount of moisture inside. You should always be aware that any moisture your day-to-day living generates needs to go somewhere and if you don’t allow for this your home may experience a serious issue with condensation, mould, and damp.

Laundry

You should avoid drying clothes indoors on radiators or clothes maidens wherever possible. If you must, make sure the area is properly ventilated with open windows. According to research, drying clothes indoors can increase moisture levels inside by up to 30%.

Changes to Your Roof

Often in older roofs, the original roofing felt will not allow moisture or vapour to pass through. Therefore, it should be replaced with an effective roof breather membrane or vapour barrier. This will, however, require all roof tiles or shingles to be removed. While this is a more involved process, it will help to avoid issues in the future.

You could also consider converting your roof into a “warm roof”. This means moving the insulation from being above the ceiling to between your roofing tiles and the roof battens. This transforms the loft space from being a cold area to a warm one where moisture will not condensate. This will be doubly effective if you use highly breathable insulation such as sheep’s wool.

How to Treat Condensation in the Loft

If you’re already experiencing a problem with condensation in your loft space, it’s important to act fast to combat this issue.

The first step is to check for any obvious signs or issues that may be causing moisture ingress into the roof space from above. This can include cracked or broken roof tiles, cracked leadwork or leaking pipes and guttering.

Then, it’s time to assess the levels of ventilation and insulation present in your loft. Removing any obstructions such as storage boxes from ventilation points is the first stage, as well as ensuring that any items stored in your loft are kept at least 5-10cm away from the walls.

If your loft space is already insulated, ensure it has not been damaged by moisture, pests, or other issues. If it has been, it should be replaced with modern, breathable loft insulation along with a vapour barrier to further protect against moisture ingress and condensation.

Adding Roof Ventilation

Other ways to add ventilation to your roof space include the installation of vented soffit boards, as well as purpose-built roof tile vents.

Vented Fascia, Soffit, Ridge and Eaves Panels

These forms of roof ventilation are used along the roofline to improve airflow and ventilation. By drawing the warm air out, they help to prevent condensation from building up in the loft space. An affordable option for homeowners that come in a wide range of styles, materials and finishes to suit your property. Installing them does take a little work, so it’s best to do this when you’re already undertaking a roofing project, unless fixing the condensation issue is urgent.

Roof Tile Vents

These vents are designed to be installed along with your regular roof tiles. Disguised to match the aesthetic of the rest of your roof as seamlessly as possible, these tiles contain slim vents which allow the passage of air. They are also cleverly designed not to allow any moisture to enter the space below, keeping your loft space clean and dry. These roof tile vents are also available in many different materials and styles, making it easy to match them to your property.

In conclusion, we hope this article has helped you to learn more about the causes and prevention of condensation in lofts and attics. If this is a problem your home suffers from, please don’t delay getting it fixed. As stated, not only can condensation cause significant structural damage, particularly to timber elements in your home, but it can also be hazardous to health.

Author Bio: Roofing Megastore is a leading UK online roofing materials retailer.

New Visqueen Radon Protection Membrane Meets Latest Building Regulations

Visqueen, the leading manufacturer of gas protection and waterproofing membranes, has launched a new version of its radon membrane to meet the latest British Board of Agrément (BBA) building standards, which come into effect on September 1st this year.

The Visqueen Radon R400 at 0.4mm thick (1600 gauge) is designed to deliver improved puncture resistance, protecting new buildings from the ingress of radon gas as well as providing damp proof protection. Manufactured from an enhanced blend of polymer films and supplied in four-metre wide by 25-metre long rolls, the R400 is available from stock for shipping ahead of the September 1st policy deadline.

Long-term radon gas exposure is the leading cause of cancer in non-smokers and can accumulate to dangerous levels in buildings. New development projects in areas with a high incidence of radon gas must incorporate protection as a part of their build in order to meet regulations and avoid any potential danger to health.

With its greater thickness, the Visqueen Radon R400 meets all the recommendations from the BS 8485 committee for BBA certification of polyethylene membranes for use in all gas control applications.

Phil Bull, General Manager and Sales Director at Visqueen Building Products said: “Radon is an issue for many parts of the UK and Ireland and ensuring the appropriate level of gas protection is essential for building projects and developments in these areas.

“Our new Visqueen Radon R400 membrane is independently tested and delivers the necessary protection against radon, carbon dioxide and methane gas, to meet all the latest building standards.”

About Visqueen
www.visqueen.com

Visqueen, a brand of Berry Global, is the market leader in the manufacture and supply of structural waterproofing and gas protection systems.

Visqueen offers complete support at every stage in the specification and supply chain process. With a comprehensive range of advanced products and a dedicated technical support team of specialists offering specification and design advice and a best in class level of customer service.

Offering the highest level of support to customers, including, architects and specifiers, contractors and merchants – all of the technical team have been awarded the CSSW award (certified surveyor of structural waterproofing), a nationally recognised professional qualification.

More details on the new BBA regulations can be found at: https://www.bbacerts.co.uk/blog/post/minimum-thickness-of-membranes-for-use-as-radon-barriers

Getting the most from your marketing post COVID-19

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Rachel McHugh, Managing Director at creative marketing and PR agency, Clear B2B – Construction Marketing Awards’ ‘Agency of the Year’ – shares her thoughts on how those in the building and construction industry can get the most out of their marketing activity post-COVID-19.

Keeping customers and winning new clientele

The building and construction industry is an inherently competitive one – a fact only accentuated by the pandemic. Reduced construction output and increased pressure on margins will mean that businesses need to work hard to keep their customers and win new clientele. With all brands vying for a greater share of the industry, marketers need to keep innovating and assessing their approach to stay ahead of the competition. Let’s look at how.

We’ve seen, for instance, customers’ expectation for efficiency increase, meaning that brands’ have had to quickly adapt to a new way of doing things, from online conferences and virtual networking, to shopping digitally for essentials.

Now more than ever, prioritising customer experience will help brands stand out and build a loyal customer base. We expect this to continue way beyond the pandemic era. Brands who are doing their absolute best to provide a good service during these trying times are already seeing appreciation for their efforts. Those who can continue such high levels of service, engagement and transparency will ultimately win.

Know your audience better than they know themselves

It may seem obvious, but to truly reach your audience you need to know them inside out. It’s easy to let this slip or disregard because you “already know them”, but your audience and how they prefer to be communicated with is constantly shifting. So, take this time to get back to the grassroots and take a fresh look. Speak to your employees at the sharp-end of your business. After all, they’re the ones on the front line, speaking with your customers and clients, day in day out, hearing feedback first-hand and picking up trends. This exercise can be run independently or via moderated focus groups.

More and more, customers’ expectations in the business-to-business (B2B) world are influenced by their consumer experiences. They expect the best. Some food for thought from Salesforce’s State of the Connected Customer report: 57% of people surveyed said that they’ve stopped buying from a company because a competitor provided a better experience. 67% of customers say their standard for good experiences are higher than ever. 69% expect Amazon-like buying experiences. The benchmark has been set. Customers expect the same high-end level of service across the board, regardless of what they’re buying, so ask yourself: “why would a customer choose your brand over one of your competitors?”.

The solution? Plot your customers’ journey versus your competitors and identify where your business falls down and/or where it has an edge. Then explore how technology can help to improve your customers’ experience. Inspiring your customers with innovative solutions, whether it’s a chatbot, voice-activated personal assistant or an AI brand ambassador, is essential. 66% of buyers, according to Salesforce’s report, actively seek to buy from the most innovative companies.

Are you an educator?

Consumers demanding valuable information from the businesses they engage with is a growing trend, so adopting an educational approach – and positioning your business as the go-to source for knowledge and information within the industry – is absolutely necessary.

Your business and the experts within it have thoughts and opinions that make them unique. Be sure to use them! Curate content – whether it be editorial, infographics or videos – that provides insight and solves customers’ common problems; take views on popular trends and create a unique angle on it. Whatever you do, make sure it has your stamp of identity on it. Demonstrating your authority within the market increases your influence and influence persuades people to buy.

Getting personal

A recent Forbes report suggests that a huge 72% of buyers expect companies to personalise communications in a way that suits their needs. And remember, these buyers will quickly switch to another company if they believe their needs can be better catered for elsewhere.

All communications should therefore be tailored to the individual customers’ preferences – it is what customers have come to expect. But this doesn’t just include segmenting by sub-industry, but by also personalising names, company details and buying preferences. As an example, email marketing – executed via automated programmes – is where personalisation really comes to the fore.  It enables you to send communications instantly based on triggers and to a smaller segment to which the message is relevant, all while saving time by reducing manual tasks. In short, by sending emails which are tailored to customers’ likes, dislikes, profile information and overall behavior, they’re less likely to become uninterested and unsubscribe.

Take social seriously

For many B2B businesses, COVID-19 has propelled social media into the boardroom and stakeholders are finally giving it the attention it deserves. In a limited-contact society that’s increasingly buying online, social media can present your content, organisation, brand, culture and offerings in a way that inspires engagement. Remember, to grab attention, social media posts have to be succinct, yet powerful and that takes adequate investment in ideas and execution.

Fly the flag for the industry

It’s an industry your business is deeply passionate about, so champion it! Shout about the good work being done in the merchant and wider building and construction industries, and how your employees are helping. Highlight your sustainability credentials, promote safety, help to develop people’s skills, and encourage innovation. Whatever it might be, it’s beneficial for both your business and the industry generally, so don’t leave it out of your marketing mix.

What does history tell us?

The knee-jerk reaction to a crisis is to hunker down and protect short-term profitability, but brands that hold their nerve and retain visibility will gain extra share of voice and achieve competitive gains.  The data proves as much: research from Kantar shows that 60% of brands that “go dark” during an economic downturn saw brand use decrease by 24% and brand image by 28%. Kantar also estimates that brands who go dark to save costs will likely see a 39% reduction in brand awareness. McGraw-Hill Research looked at 600 companies from 1980 to 1985 and showed that those that maintained or increased their marketing spend during the 1981 recession had sales that were 256% higher than those that didn’t by 1985.

The bottom line? Businesses that continue to maintain share of voice and share of market during a downturn have shown a longer-term improvement in profitability, outweighing short-term savings.

Need help unlocking your business’s marketing potential? Get in touch with me on +44(0)1285 626000 / r.mchugh@clearb2b.com, or check out our website: www.clearb2b.com.

Dickies Workwear Temp-iQ Collection

Dickies Workwear is launching a new range of t-shirts featuring fabric technology that helps keep the wearer from overheating in warm temperatures.

The Temp-iQ collection is made with fabric that traps cool air inside the yarn while wicking away sweat. In this way, the wearer stays comfortable as the cool air is kept next to their skin while they’re working in warmer temperatures.

To help protect skin from the sun’s rays, the t-shirt offers UPF (Ultraviolet Protection Factor) 40+. UPF is similar to the sun protection factor used for sunscreens.

Temp-iQ

“Our Temp-iQ t-shirt is an ideal option to keep tradespeople feeling cool and comfortable while working hard this summer by using fabric technology that reacts to their body temperature and sweat,” said James Whitaker, Marketing Director.

“We’re constantly on the lookout for new ways to innovate and expand our range to meet the demands of tradespeople and are looking forward to launching further items in the Temp-iQ collection to help the wearer stay comfortable regardless of their working environment”.

The Temp-iQ range includes a two-tone style t-shirt available in 10 colour-ways, plus two hi-vis tops – a polo and t-shirt version, both available in orange and yellow.

T-shirts from the Dickies Pro range have also been enhanced with Temp-iQ technology, with four colour-ways including Green/Black and Royal/Black.

The Temp-iQ tops are easy to coordinate with other items from Dickies’ range of clothing and can be customised for tradespeople looking to include them as part of a uniform.

www.dickiesworkwear.com

Peugeot Overload Indicator Tradesman Challenge

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Thanks to Peugeot for inviting Skill Builder to another Tradesman Challenge Day to test the Peugeot Overload Indicator.

See how Robin and Phil got on against James Lawrence and his PlumberParts team.

https://business.peugeot.co.uk/showroom/peugeot-partner/technology-safety

#TradesmanChallenge #PeugeotPartner #OverloadIndicator

New DeWalt Cordless Router – Compact 18v XR Brushless DCW604

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The Dewalt cordless router has been in the Skill Builder kit room for some time and Roger and Robin have really enjoyed using the DCW604 router, a real joy to use and so much power in a little nicely designed unit.

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DeWalt Cordless Router Details

• Brushless motor
• Five position adjustable turret enables stepped or repeated plunge cuts
• Variable speed control to set optimum cutter speed for different materials
• Aluminium motor housing can be transitioned quickly to a fixed base attachment
• Brushless Motor delivers improved runtime and durability
• Dual LED lights increase visibility around the router bit during operation
• Compact, lightweight design that increases ease of use and user comfort
• Spindle lock makes accessory changing quick and easy
• Plunge base incorporates fine-tune rod for precise depth adjustment
• Soft start reduces movement of the tool on startup increasing user control
• Electronic brake for added control & safety
• Rubber over mold grips make using the unit more comfortable

DeWalt Cordless Router DCW604

The DEWALT 18V XR Brushless 1/4″ (8mm) Router, Fixed & Plunge Bases – Bare Unit has been designed to be powerful yet heavy-duty. The Brushless motor offers incredible efficiency and increased power delivery, resulting in less wear and increased longevity of the tool.

The aluminium motor housing enables the router to quickly be transformed into a fixed base attachment enabling for increased versatility. The variable speed ranges enable the router bit to be optimised depending on the application and material type. The five-position adjustable turret enables for stepped or repeated plunges. The spindle lock offers quick and easy router bit change saving time.

Find out more about the DeWalt DCW604 cordless router on the official DeWalt website.

See more DeWalt products on Skill Builder.

Also featured in this episode is the Makita DRT50 18V Router/Trimmer BL LXT.

7 Top DIY Security Ideas For Your Home

BEST SECURITY IDEAS FOR YOUR HOME

All you need to know about protecting your home against intruders. Most of these security ideas for your home can be easily carried out without the need for hiring in a professional.

LOCKS

  • Use both a cylinder lock and deadlock, a burglar can tell by pushing the bottom of the door if spring-latch is ready for ‘loiding’.
  • Upgrade to BS3621 British Standard locks which most insurance companies required and change all locks to BS3621 certified when you move into a new house.
  • Get secure uPVC TS007 2-star door handles with Secured By Design accreditation. These protect against lock cylinder attacks and handle snapping attempts.
  • Don’t forget windows with sash jammers, French or patio doors benefit from a Patlock which ensures the door cannot be opened by holding the internal handles in place.
  • A letterbox cage will stop anyone trying to fish for your car keys or valuables.
  • Get an insurance rated safe with AiS approval.
  • Glass panels on doors are vulnerable, laminated glass is stronger and can very often be retrofitted.
  • Don’t forget your side gates and shed lock. Also, consider getting a Police-approved Shed Shackle.

SIGNPOSTS

  • Don’t leave notes for service people or family members on the door.
  • Make sure calendars with holiday dates aren’t visible.
  • Avoid discussing holiday plans on public social media networking sites like Facebook or Instagram.
  • Delay any subscription services like milk, food and newspaper deliveries.

MAINTENANCE

  • Conceal all wiring on CCTV systems and make sure you remove any cobwebs from the lenses.
  • Keep ladders stored away out of sight.
  • Make sure your fencing is strong and difficult to climb over, especially the rear-facing.
  • Fix faulty alarms that frequently go off and tell your neighbours when it’s been fixed.
  • Keep the trees and bushes that obscure the views of entrances trimmed.

AUTOMATED SYSTEMS

  • Ask your insurance company for their approved alarm systems before you buy one.
  • 24/7 CCTV for this feature was supplied by Annke. This 8-channel Ultra HD security system is easily installed.
  • The Ring Video Doorbell is very handy with remote monitoring and nobody knows if you’re at home or not when you answer.
  • RFID wallet (or Faraday Cage) will stop range extenders cloning your car keys.
  • Avia Secure Smart lock is a good option for those wanting to remotely open a door for trades and friends.
  • Wireless property perimeter boundary alarms can be solar-powered and some models have a range up to 1km.
  • PIR sensor lighting is now cheap enough that you can easily add this to the front and back of your property.
  • Timed sockets for lamps, radio and TV are another familiar technology that give the impression you’re at home.

ENEMY AT THE GATES

  • Consider gravel driveways and paths, which can make it harder for burglars to approach silently.
  • Ask for IDs of sales or service people to be pushed under the door or look through the door chain, if you’re not sure don’t open it, don’t feel bad about turning them away.
  • Get a peep-hole fitted to see who’s there.
  • Anyone asking for emergency use of your telephone is rare in the age of mobile devices, but if you want to help, keep the door locked and make the call for them.
  • Dogs are good deterrents to burglars who do not like to have attention drawn to their presence.
  • Never buy anything from visitors or phone calls. Adopt the philosophy ‘good deals do not find you’.
  • For ultimate security, consider an awesome panic room.

SERVICES

  • Use the Royal Mail’s Keepsafe service – they keep your mail for up to 2 months while you’re away.
  • Register your valuables with the Immobilise National Property Register.
  • Consider joining or forming a Neighbourhood Watch scheme.
  • If you want a pro to take care of it all, find an MLA Licensed Locksmith.

SO YOU’VE BEEN BURGLED

  • If you think you’ve been burgled when you arrive home, don’t go inside unless you’re sure the threat has gone.
  • Dial 999 and ask for the police straight away.
  • If you feel safe and don’t need an emergency response, call 101 to report the burglary.
  • Make a list of any missing items.
  • Inform your home insurance company and consider making a claim. They may ask for a crime reference number which you can get from the police.
  • Change your locks if any keys have been taken and cancel any stolen bank cards.

Security ideas for your home ~ products and services.

ANNKE 4K 8-Channel H.265 CCTV System

Range Extender Blocking RFID Wallet

AIS Insurance Approved Safes

EN 50131 European Standard Alarm Systems

Ring Video Doorbell

Guardline Wireless Driveway Alarm

Royal Mail Keepsafe

Immobilise Property Register

Neighbourhood Watch

Master Locksmith Association

Letterbox cages

Thanks to The Not So Civil Engineer for loiding video

More CCTV info from Skill Builder.

Common Rafters, Hips & Valleys with Ultimate Roofing Square

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Working out common rafters, hips and valleys, Daniel Cox shows us how to use his Ultimate Roofing Square to quickly and accurately pitch a roof.

The Ultimate Roofing Square Makes Pitched Roof Construction Easy

Designed by time served carpenters and refined over years of real world usage this is the only tool you will ever need to quickly and accurately pitch a roof.

By incorporating 4 tools into a single tool the Ultimate Roofing Square by Essential Carpenter Tools provides everything you need to make pitching a roof easy and error free. Using the Ultimate Roofing Square to pitch a timber roof gives confidence that the job will be completed quickly, correctly and without costly errors.

With the clear and simple information supplied with the tool even self builders are able to pitch their own roofs.

Buy your Ultimate Roofing Square

10 Plumbing Issues To Check Before Buying a Home

Imagine you’ve finally found the house of your dreams. There’s enough room for your family to grow and the neighbourhood is idyllic. You can’t wait to open a new chapter in your life.

However, there is one thing that the sellers are trying to hide from you. The property comes together with major plumbing issues. Fixing it costs a small fortune, and the sellers would rather keep this as a dark secret until they sell the house.

Unfortunately, major plumbing issues can’t really be discovered during a casual inspection. Before making the purchase, a homebuyer has to make sure that there’s nothing wrong with the plumbing system.

drain

 

Here are 10 plumbing issues you’ll want to check if you don’t want to end up with a sewage nightmare:

Toilets, Sinks, and Faucets

How to get a good idea about the general health of the house’s plumbing system? The answer is pretty straightforward – by checking the taps and fixtures. You should:

  • Look around the toilet’s water chamber and the base for leaks
  • Flush all toilets to check the drainage
  • Check for leaks below the sink and around the faucets
  • Turn on and off every tap in the house

Water Stains

A good sign of leaky pipes is the presence of water stains on the ceiling or walls.

Leaky pipes aren’t expensive to fix, but repairing the damage they make can cost a fortune. While you’re on the lookout for water stains, make sure to check for mould and mildew as well.

Primary Sewer Drain

This is particularly important if you want to buy an older house. Not only could the primary sewer drain be breaking down due to age, but there could also be tree roots growing into it.

However, verifying the state of the sewer can be challenging. You’ll probably have to hire a licensed plumber, who will then conduct a camera inspection.

Keep in mind that undiscovered sewer drain problems often lead to the worse kind of plumbing issues – floods and water damage.

Water Meter

Another thing that helps with detecting hidden leaks in the system is the inspection of the water meter.

Turn off every tap in the house and have a closer look at the water meter. Is it still turning? If so, there are probably some hidden leaks in the plumbing system.

Shut-Off Valve

Another plumbing issue to check before buying a house is the shut-off valve.

Close it fully and then try turning on taps throughout the house. The valve is probably faulty if the water gushes out or drips slowly.

In addition to the primary shut-off valve, make sure to check any other valves, like the ones controlling the water flow to the shower or toilet.

Tap or faucet

 

Water Heater

Replacing this crucial appliance after you’ve just bought a new house can be a major expense. Make sure to closely inspect the water heater and check for:

  • Rust or corrosion on any part of the tank
  • Strange sounds in the tank
  • Any leaks at the outlet or inlet valves
  • Sandy or muddy fluids coming out of the hot water tap
  • The age of the appliance (most models are built to last for 15 years)

Septic System

In case the house is not using local sewerage but a septic system, you’ll have to check if it’s working properly. The best way to do this is by running a video camera through the system.

The most common issues with septic tanks are related to broken septic pipes. These are installed close to the surface, which makes them vulnerable to corrosion and tree roots.

Water Pressure

Even though bad water pressure can be solved with new taps or showerheads, you should check it out anyway.

How to determine if there’s sufficient water pressure in the house you want to buy? The easiest way to do this is to turn on the shower that’s farthest away from the water source.

In case an upstairs shower works well, the rest of the fixtures probably work well, too.

Winterized Pipes

If you’re buying a house in an area with severe weather, make sure it has a plumbing system that can handle such conditions.

Are the pipes wrapped and insulated? If so, the house has winterized pipes. If the property uses well water, make sure the well is protected from extreme cold.

Water Hardness

Hard water can cause a lot of trouble. If left untreated, this problem can lead to scale buildup in the pipework, which then leads to clogs and low water pressure.

Inspect the exterior of the fixtures. If you notice signs of scale buildup, ask for a reduced price.

Buying a new home is a big investment, so make sure to do it right. By checking the things mentioned above, you won’t end up with a house that costs you a bomb in unnoticed plumbing issues.

Further reading: Understanding and Managing Hard Water at Home: Health and Cleaning Considerations

 

Kevin has gone through an extensive home renovation with his son, which he has both thoroughly enjoyed, and dreaded every morning. He is now the proud owner of half his dream house (the other half has been waiting for spring). You can read more of Kevin’s work on PlainHelp.

More From Skillbuilder – Testing Plumbing Without Water

New Makita 40v Brushless Circular and Reciprocating Saws

Makita UK has added the HS004G Circular Saw and JR001G Reciprocating Saw to its new XGT 40V Max range of high-performance cordless tools.

Both machines have been engineered to make high-demand work quicker, easier and safer.

The Makita 40v 190mm HS004G Circular Saw features Makita’s brushless motor technology for improved efficiency and longer battery life.

It has twin LED job lights, is compatible with the Makita guide rail system without an adapter and is capable of 48° bevel cuts.

The HS004G also has a soft start function and a no-load speed of 6,000rpm but the inclusion of Makita’s Automatic Torque Drive (ADT) Technology means that the cutting speed is automatically adjusted according to the load conditions.

On light-duty work, it runs at the higher speeds while for heavy-duty applications it automatically switches to a higher torque mode. It also has an indicator lamp to warn of overload conditions.

For improved operator safety, the Makita HS004G is compatible with Makita’s Bluetooth dust extractors through the Auto-start Wireless System (AWS).

When the tool is switched on, the dust extractor runs automatically, making dust management easy and effective.

Also added to the Makita XGT range, is the JR001G Brushless Reciprocating Saw. It offers outstanding performance with a cutting speed of up to 3000 strokes per minute, two electronic speed settings and a variable speed trigger.

When compared to Makita’s LXT Twin 18V (36V) machines, the new 40V JR001G cuts metal 10% faster and wood 35% faster, allowing improved productivity and even greater build quality within the tool and the batteries.

The new reciprocating saw is lightweight at just 4.2kg, has an ergonomically designed handle for comfortable operation and a vertical crank mechanism for smooth cutting.

It also features a toolless shoe adjustment and simple blade ejection lever allowing quick changes without the risk from the residual heat in the blade.

Kevin Brannigan, Marketing Manager at Makita UK commented: “Every tool in our XGT range has been engineered to deliver the highest performance with all the benefits of cordless power.

With automatic speed control and wireless connection to dust extraction units, the new circular saw ensures both effective and safe work, even on the most demanding tasks.

The newly added reciprocating saw makes cutting metal, wood or pipe fast and efficient with less strain on the operator.”

To find out more about these new additions and the rest of the Makita XGT range visit www.makitauk.com.

Makita 40V Max Brushless Rotary Hammers Offer Outstanding Performance

Makita UK has introduced its new XGT range of cordless high-performance 40V Max tools, with the addition of two models of rotary hammer, a new combi-drill and an impact driver – ideal for heavy-duty applications where cordless may not have previously coped. All four new products benefit from Makita’s advanced brushless motor technology.

Makita HP001G_2

The HR003G and HR004G 40V Max Brushless Rotary Hammers offer outstanding performance with speeds up to 980 revolutions per minute (rpm) and up to 5,000 blows per minute (bpm) of hammer action. They feature a variable speed trigger and three function options – rotary hammer, rotary only and hammer only – making them versatile and easy to adjust to each task. The HR004G is also equipped with a Quick Change Chuck to make switching between drill bits fast and simple.

Makita HP001G

Both machines include Makita’s Anti-Vibration Technology (AVT) for improved operator comfort and safety. When hammer drilling into concrete the HR003G and HR004G have vibration levels of just 7.0m/s2 and 6.5m/s2 respectively for increased safe trigger times. To protect users from dust inhalation during operation, the rotary hammers are compatible with the DX12 (HR003G) and DX14 (HR004G) dust boxes.

Makita HR004G_2

The highly versatile HP001G Combi Drill is compact and easy to handle. It has a variable speed trigger and two mechanical gears with a broad range of clutch settings – 41 in gear one and 21 in gear two. This makes it easy to finely adjust the output for the task at hand. The HP001G has a capacity of 20mm in steel and masonry and 76mm in wood. In high gear it has a speed of 2,600 rpm and delivers up to 39,000 blows per minute when in impact drilling mode. To ensure the safety of the user the machine features Makita’s Active Feedback Sensing Technology (AFT) that turns off the motor if the rotation speed suddenly slows. This protects the user from injury if the drill bit jams in the material.

Also added to the Makita range, is the powerful TD001G Brushless Impact Driver. It delivers up to 220 newton-metres (Nm) of torque with the choice of four power modes (Max, Hi, Mid and Lo), selected using a simple one-touch control, in addition to six assist modes. In the highest power mode, it has a maximum speed of 3,700 rpm and delivers up to 4,400 impacts per minute.

Kevin Brannigan, Marketing Manager at Makita UK commented: “Our XGT platform offers solutions for high demand applications where corded electric tools have traditionally been required and the new rotary hammers, combi drill and impact driver all provide the highest levels of performance, ease of use and operator comfort and safety.”

To find out more about the new additions and the rest of the Makita XGT range visit www.makitauk.com.

Makita has Four New 40V Angle Grinders in New XGT Range

Makita has launched four new 40V brushless angle grinder models as part of its exciting new XGT range – Makita’s new, powerful cordless 40V lithium-ion battery platform, affording users with high levels of power for demanding jobs with the flexibility and portability of cordless.

For professional use in high demand industrial applications, the new brushless angle grinders are engineered to deliver the power and performance of a corded machine, without the hassles and restrictions of a cord. With the equivalent power of a 1,100W corded grinder and a no load speed of 8,500rpm, the new products feature fast and easy angle adjustment with a toolless guard system to help make working more efficient and convenient.

Makita GA005G

The new XGT 40V Max GA005G and GA004G Angle Grinders operate with a slide switch and with 125mm and 115mm wheel diameter options respectively. The new XGT 40V Max GA013G Angle Grinder with 125mm wheel diameter and the GA012G Angle Grinder with 115mm wheel diameter are both operated with a paddle switch function.

With enhanced safety in mind, the low vibration grinders include an electric brake and Makita’s Active Feedback sensing Technology (AFT) turns the motor off if the rotation speed suddenly slows or if the wheel is forced to stop. Furthermore, the anti-restart function prevents accidental motor start-up when a battery is inserted with the switch locked on and the new push guard system provides operators with seven pre-set positions ready to use straight away.

The new grinders have been designed to ensure long term durability in challenging environments, with large bearings that support the motor and a new switch design to reduce contact wearing. The soft start function also works to suppress start-up reaction, so start-ups are smoother and the gear life is prolonged. For ease of operation, the side handle can be adjusted for left or right-hand use, depending on operator preference or workspace.

In addition, the brushless motor optimises battery use – resulting in long run-times per charge – and efficiently uses energy to match torque and RPM to the changing demands of the application. And since there are no carbon brushes, a brushless motor runs cooler and more efficiently for longer life.

Kevin Brannigan, Marketing Manager at Makita UK said: “The new 40V angle grinders offer high power and performance for continuous heavy-duty cutting and grinding, all fuelled by our new XGT battery platform with efficient charging and battery power that can genuinely stand up to the toughest of jobs.

Makita GA013G

“Makita continues to invest and innovate in technology and equipment that makes working easier for professionals. The new 40V XGT battery platform stands side-by-side with our industry-leading 18V LXT system and we are delighted to offer professionals with a wider choice of battery-powered solutions for a truly cordless job site.”

For more information on Makita’s range of new, high performance XGT power tools, please visit www.makitauk.com

Cutwrights Cutting, Edging & Drilling – Capel #24

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Cutwrights offer a cutting, edging and drilling service that Robin has been happily using for years. One of his most anticipated videos of the year and he loved every minute of his factory tour.

www.cutwrights.com
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Download the EGGER Decorative Collection app

🔽 Google Play: https://play.google.com/store/apps/details?id=com.egger.vdsmobileapp&hl=en_GB

🔽 Apple iOS App Store: https://apps.apple.com/gb/app/egger-decorative-collection/id414414353

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Cutwrights Cutting Service

Helping craftspeople to produce beautiful finished products for their customers using the latest in automated machinery, across a huge range of boards and finishes.

Carpenters, builders and DIYers are provided with the components needed to build bespoke furniture, with a showroom to inspire with hand-painted shaker doors, made to measure drawer boxes and handle range.

Using their personal delivery service ensures your order will reach your chosen destination on time. With great support; if you only require one panel or a volume run you can be sure to receive the shortest lead times, excellent customer service and the highest quality product.

How to Build Yourself a Professional Website

Can you learn how to build yourself a professional website?

Websites are your shop front. A sleek looking website tells your customer ‘Hello, I care about looking good for you! And also I know how to use spell check!’ Therefore, it’s worth learning how to build yourself a professional website.

Your website may be the first impression a customer gets of your business. As we all know, first impressions are important. If a customer is impressed with you, they are more likely to do business with you – simple as that. Your website tells your customer who you are and what you do. They will have greater confidence in your services if you have been clever and caring with your website.

If you’re fixing up your website during this downtime we’ve all suddenly found ourselves thrust into, Shake and Speare have compiled a list of their top tips to make your website look professional.

 

  • Use a colour scheme
  • Use cohesive fonts and sizes throughout
  • Have a coherent structure to your site
  • Include photographs that look professional
  • Make sure your contact details are easy to find
  • Get a professional to do it for you (for free!)

Use a colour scheme

This is all about making your website pleasing to look at and it’s one of the first steps when thinking about how to build a professional website. Possibly the single most important thing you want to do is to avoid your website looking like a jumble sale of fonts and colours. Do you have brand colours? If you do – fantastic. Stick to using that colour palette. We all love rainbows, but throwing every colour under the sun onto your webpage will make it look disjointed and strange. If you don’t have brand colours, cast your eye over a complementary colour palette and pick out a colour scheme that is pleasing to the eye. 

Whatever you do, make sure that your text stands out from your background. Do not put light-coloured text on top of a light coloured background. Do not put dark coloured text on top of a dark coloured background. And certainly do not put a fluorescent colour on top of another fluorescent colour; your customer is not going to sit there and try to read lurid yellow words against a lurid green backdrop.

Use cohesive fonts and sizes throughout

A colour palette reminiscent of Elmer the patchwork elephant will make your site look chaotic; using an array of fonts and sizes will do the same thing.

When it comes to font size, pick a large font for your headings. Stick with that. Choose a slightly smaller font for your subheadings. Stick with that too. Then choose an even slightly smaller font for your text body (size 12-14 is about right). This helps your reader to follow the flow of your website and locate the information they need.

When it comes to fonts, try to avoid cursive, comic sans and anything that looks like something a heavy metal band would use on its album cover. We’d also recommend steering clear of anything that looks like you could have chosen it as a WordArt option on a funky 2010 PowerPoint. That’s certainly not how to build a professional website…

Have a coherent structure to your professional website

If your site is just the one page, try to make sure it’s structured logically. This means providing your customer with the most important, least detailed information they need first, and then continuing on to the more detailed information. 

Have your contact details in a small banner, right at the very top. Then your company name. Your services and a brief description of them. Then further detail about those services. Perhaps some customer testimonials (which have been proven to help persuade customers to purchase your services). Then maybe a contact form.

These are, of course, only rough ideas, but hopefully demonstrate how to make your site easy to navigate and extract information from.

Include photographs that look professional

Good photographs show off your work to your customer. They show you’re proud of what you do. And they make your site look nice.

Don’t include any blurry shots. Put a caption on anything you’ve uploaded. Try to avoid pictures with a date stamp in the right-hand corner (or any corner for that matter). Anything that’s too dark should be scrapped too. 

A professional-looking photograph doesn’t necessarily need to be taken by a professional. It just needs to be something that’s worth looking at. 

(That being said, well-taken photographs definitely improve your site. If you’re looking for someone to take excellent pictures of your construction or architectural work, you should look no further than Sarah Toon).

Make sure your contact details are easy to find

If you’ve gone to all this effort to build yourself what looks like a  professional website, you want customers to be able to contact you. Make it as easy for them as possible. Include them in a banner at the top. When writing about your services, pop in links such as ‘Like what you see? Drop us an email’ or ‘Interested? Message us for a quote’. Don’t overdo it with the contact details, but urging potential customers to get in contact with you can only help ensure that they do so.

Or don’t learn how to build a professional website…

It’s important in the current climate that everyone has a website. It helps customers find your services and puts you at an advantage over the competition once lockdown is over. 

Shake and Speare are offering friendly, professional  websites for trades (or for anyone who needs one), we can even set you up with a free one-page site, no strings attached. If you’re interested in giving your business a bit of a boost at the minute and improving your web presence, drop them an email at enquiries@shakeandspeare.com

More From Skillbuilder – 3 Ways To Remove Metadata From Your Images