An emerging North/South divide could derail the Government’s plan to install smart meters in 50 million homes by the end of the decade, new research suggests.
Uptake of the money saving meters has been relatively strong in the north with 19% of homes in the North West and nearly a quarter of homes in the North East already having a new meter installed.
But a lack of commitment among homeowners in the south, particularly in London where just 8% of homes have a meter installed, means the Government could potentially miss its ambitious installation target.
With just three years left until the self-imposed deadline, the report by ECTA Training shows the scale of the task facing the Government, and the wider energy industry, as official figures show only 4.9 million smart meters have been installed to date.
The report, ‘Smart Meters: The consumer view’, found that just 10% of homes in the South West and 13% in the South East already have a smart meter.
The findings also suggest more needs to be done to educate homeowners about the benefits of smart meters, with 44% of consumers admitting they don’t know why they could be good for their energy bills.
Dave Berry, director at ECTA Training, said: “With the Government less than 10% of the way towards its smart meter installation target, more needs to be done to educate homeowners to their benefits, particularly in areas of low uptake.
“In the North West, and wider Northern region, we have seen a significant rise in the installation of smart meters as consumers become more aware of the benefits and potential savings they can offer.
“But this information is not getting through south of the border and it now poses a serious threat to the plan to get 50 million meters installed by 2020.”